You have killer products and a great team, but now you need to figure out how to get your name out there. Marketing is more than just buying ad space or posting on social media. These three creative marketing ideas can help you build brand recognition and increase sales.
1. Make Sure Your Packing Is Professional Looking
If you are just getting started, you may not have the facilities to create eye-catching, professional-looking packaging for all of your products. A bottle and labeling services company can provide you with custom-designed packaging that will catch the eye of customers on store shelves and increase your brand awareness.
2. Hit the Streets
In today’s high-tech world, it can be easy to dismiss the value of old-fashioned street marketing, but it can still be a good way to attract customers. Put up flyers and posters in the areas where your target market hangs out. Consider doing some sidewalk chalk writing. Find someone willing to let you paint a large mural on the side of their building. Pass out t-shirts with your brand name and social media handles on them.
3. Have a Contest
People love free stuff. Contests provide a more interactive way to get people engaged with your brand than simply handing out free things. Consider hosting an Instagram contest. This serves two purposes, it gets people interested in your brand and it also gets them posting photos that will get your brand noticed by other people. Voting contests get a lot of participation because they are easy to enter and the information you gather from them can be valuable marketing data.
Creating a great product or service is only half the battle. To succeed, you have to make people want to buy your products. These three marketing ideas can help you build brand interest and drive sales.